Eilidh Dunsire - Graphic Designer

Pizza Planet

Brand design / print / photography / messaging

Pizza Planet is an arcade & family pizza restaurant which appears in Pixar’s Toy Story. The restaurant offers a range of food and snacks for dining in or home delivery.
I wanted to carry out a complete conceptual rebrand for a fictional company. The theme combining space and pizzas was unique and interesting, and the challenge of achieving a space age aesthetic without the tacky sci fi element normally associated with this theme was appealing.
I imagined a refresh of the aesthetic, updating the theming from ‘aliens & lasers’ to ‘authentic astronaut’.

I made high quality mock ups to present the new look, which would accurately demonstrate the new look and show the brand as a complete picture.

After finalising the logo, I created flyers, tray sheets, menus and accessory items like bags for take way items, plates and side dishes.


I worked on icons, tag lines and patterns to complete the visual style and unite everything together.

Pizza Planet is an arcade and a restaurant, as a fun side product, I created themed sweet packets to look like astronaut issue food using foil sealable food bags and vinyl cutting the graphics on.

I imagined diners would come for the pizza, and stay for the sweets and fun. The themed custom filled bags could be taken into the arcade as a sweet snack to complete the experience.