Furry Cherubs is a premium home visit pet care service based in Aberdeen, Scotland.
The service is aimed at working families and professionals living busy lives, who want a personal and trusted service to care for their pets during the day.
The goal was to create a simple logo which was appealing and friendly, without looking cheap. The catchy name doesn’t give insight into exactly what the company does, so the logo had to be visually descriptive.
I worked closely with the founder to achieve a style which was the perfect balance of professional and friendly to appeal to the target customers.